You must have not even imagined the adverse impact of advertising campaign of some of the emergency contraceptives. The youth of today may misunderstand and prefer having sex without using contraceptives. This would not only increase the risk of HIV but regular consumption of emergency contraceptives may result into infertility in females below age of 25 years.
Felt the need to address this serious issue and bring to your notice that the ad campaign should be not be misunderstood.